MACN
Museo Argentino de Ciencias Naturales - Argentinean Museum of Natural Science
Identity
The Museum houses a large collection of natural and mineral species.
The brand takes as starting point the structure of forming cells after mitosis. Hexagons that are present in many natural representations, such as a honeycomb.
The graphic appeals to simplicity to generate harmonic components, by featuring images of nature. Nature within the city, appears simple, genuine and coexists with buildings, smog and cars.
The graphic appeals to simplicity to generate harmonic components, by featuring images of nature. Nature within the city, appears simple, genuine and coexists with buildings, smog and cars.
